Billboarding is a great way to make your packaging design stand out on the shelf by making each individual package link to create a bigger design. Connecting the designs on your shelf packaging can really make a much bigger visual impact and get the costumer interested in the product you’re selling.
This is a great example of billboarding in shelf packaging. This design shows how this technique can be used in a horizontal space to bring the overall design to another level. When the consumer spots the design it will put a smile on their face and make them remember the the product.
This is another great example of connecting packaging and billboarding. This example not only uses the horizontal dimension but also the vertical dimension. Although this packaging doesn’t directly link in design it does use the concept of rooms in a doll house. This is very effective because not only it is a creative use of packaging design it also directly relates to the product in hand.
This example of billboarding shows how it can also work with colour, this packaging show not only linking of the type but how the billboarding as a whole can be used to create a colour gradient that is visually pleasing This design is quite versatile and would also work around corners. On the other hand this design also shows some of the downsides to billboarding, in my personal opinion this use of linked packaging design takes away from the design of the indiviual packaging due to the type wrapping around the corner of the packaging and lowering the readability of the type.
Chex reddit post – http://redd.it/132rlr
Barbie packaging – http://bit.ly/JS0Ics
Juice packaging – http://bit.ly/hpk0LE